Retention Intelligence Archive
SLOGIFY
Investigative stories about ecommerce retention, AI systems, customer behavior, and the hidden causes behind growth failure.
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Investigation Sequence
Retention Failure Progression
Each case exposes a different layer of retention failure — from missing second orders to dead loyalty programs.
Active Investigations
Case Files
Scroll through the archive. Each file reconstructs a hidden retention failure as an intelligence report.
Case #004
Active Investigation
The MissingSecond Order
Incident Type
Repeat Purchase Failure
Severity
Critical
Detected Signal
Customers buy once, then disappear.
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Case #005
Active Investigation
The DiscountAddiction
Incident Type
Promo Dependency
Severity
Critical
Detected Signal
Customers only return during discounts.
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Case #006
Active Investigation
The FakeGrowth Spike
Incident Type
Vanity Growth
Severity
Critical
Detected Signal
Revenue spikes, but cohorts collapse.
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Case #007
Active Investigation
The SilentChurn
Incident Type
Quiet Churn
Severity
Critical
Detected Signal
Customers stop engaging before they disappear.
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Case #008
Active Investigation
The AbandonedVIPs
Incident Type
VIP Neglect
Severity
Critical
Detected Signal
High-value customers are treated like everyone else.
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Case #009
Active Investigation
The AcquisitionIllusion
Incident Type
ROAS vs LTV Mismatch
Severity
Critical
Detected Signal
4x ROAS campaigns hiding negative 90-day margins.
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Case #010
Active Investigation
The DeadLoyalty Program
Incident Type
Loyalty Theater
Severity
Critical
Detected Signal
40% enrolled. 2% redeemed. Churn unchanged.
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