The Blog

Aggregate metrics — total revenue, average order value — hide what's actually happening to your customers over time. Cohort analysis is the lens that makes retention visible. Here's how to read your retention curve and what its shape is trying to tell you.

Most ecommerce brands send a shipping confirmation and go silent. The 14 days after delivery are the highest-leverage window in the customer relationship — and almost nobody uses them. Here's the 5-email sequence that moves repeat purchase rate by 12–18%.

65–70% of ecommerce customers never buy twice. The second order — the one you never paid to acquire — is where the real margin lives. Here's the math behind repeat purchase rate and why fixing it outperforms adding 1,000 new customers a month.

Inflation, tariffs, rising CAC — most ecommerce brands see three options: raise prices, cut costs, or accept lower margins. There's a fourth. And in a market like this, it might be the only one that actually grows your business.